In a mad mix of game-show glitter and marketing flash, Airbnb is offering customers a chance to spend a night in a Paris museum, stay in houses mocked up to look like movie settings, or sleep surrounded by eight Ferrari racing cars.

Those and other chimerical listings are part of a splashy new campaign by the short-term rental giant, which wants to portray itself as a company that sells experiences and not just alternatives to staying in a hotel.

CEO Brian Chesky announced the 11 temporary listings — Airbnb is calling them “icons” — at an event Wednesday in Los Angeles.

The San Francisco company hit upon the idea for the publicity caper after seeing the response to a Barbie-themed house in Malibu, California, it listed last year in conjunction with a hit movie about the Mattel fashion doll. The formula is the same: link a promotion to a pop-culture product, celebrity or event.